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A driver for change

Award-winning circular fashion. Inspired by the alternative scene. Reshaping the industry.

The clothes we wear and how we feel individuality, the infrastructures of the cities we live in, the advertising and branding surrounding us - design shapes our everyday life.

By placing circular economy as a founding principle rather than an ambition, we aim to inspire a transformation across sectors. Each of our creations is designed for circularity using waste streams, pioneering materials and technologies.

We are breaking new ground, challenging conventions towards a future based on connectivity, awareness, and collaboration.

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About Mayya

Founder, Creative Director

Born in Brussels, Mayya is a multidisciplinary designer and sustainability consultant with a focus on circular economy. As a result of years of research and passion for the disruptive role of design, her work gained international awards and recognition. One of her recent designs, an embroidered bag made from pineapple waste, was commissioned and acquired by the Victoria & Albert Museum in London. It is currently showcased at the V&A's "Fashioned from Nature" exhibition. 

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Exhibitions and Recognition (among other)

Ellen MacArthur Foundation Designer of the month Feb 2019 • Victoria & Albert Museum 2018 • Dutch Sustainable Fashion Week 2017 • Berlin Fashion Film Festival 2017 • Baltic Sea Region Roadshow by International Design Zentrum Berlin and the German Federal Environment Agency 2017 • German-Swedish exchange on Sustainable Fashion with the attendance of Queen Sylvia of Sweden 2016 • Fast Fashion Exhibition: The Dark Side of Fashion in Germany & Philippine 2016 • German Federal Ministry for Economic Cooperation exhibition 2016 • Berlin Fashion Week 2016 • ELLE Magazine Belgium • EL PAIS Spain• Noveaux Magazine • Not Just A Label • Taiwan Textile Magazine • Futur 404 • Circular Fashion Network • The Huffington Post